I've been wanting to add the latest releases to the site in a "Coming Soon" capacity, as I know folks have been looking for them using the search feature. I wait a few months after realease before adding them for direct purchase. However, product pages without the "add to cart" button aren't a feature directly supported by my level of Shopify-ication. Faced with the decision to pay more money to "the man", spend some quality time developing a special template in the liquid code, or gaming the system - I chose the last.
So without further adieu, I welcome you to peruse the new release section.
These are all available to shops from me directly or through one of my distributors.